Motion UI – The next Big Design Thing

Motion UI – The next Big Design thing

Websites and Applications are no longer only about Content and Media. Design matters too. Else, be sure that you crawl backward in the search platforms where no one bothers to find you. A good design includes a better user interface which in turn offers improved user experience. The better the design, the better is the increase in user reach and ultimatum of all, the engagement.

Websites and Motion UI

The design strategy for websites is evolving. It is no longer about being responsive and dynamic. Motion User Interface is the new addition to the tech base of the Front end design. Current design techniques employ Motion UI along with Static Designs and it makes the website more powerful than any other element. Employing Motion UI, a business can showcase spontaneous brand storytelling which in turn helps promote a product or a service. Not just that, it also helps in improved brand identity along with enhanced user interaction thereby user engagement.

Here’s How Motion UI can help Enhance User Engagement
Motion Design includes a number of elements in design like lines, text, shapes, photographs, 3D objects, videos, etc which executed properly can produce wondrous experience to the users. Below are the few cases where Motion UI can help build a website in motion.

Welcome your Users

A good welcome is always appreciated. Of course, the website or app loading takes time, but the faster the loading the better. To take a turnaround on this issue, Motion design can help users get a creative and innovative welcome and they do not feel like leaving. This helps influence the visitors while the app or website is loading.


Educating users on how to use the app or website while checking out is always a good bet especially while acquiring new users. This course of action in design will benefit in increased user experience and advancement in applications and websites.

Understand User Actions

Every Business in the forefront to grab the attention of visitors and an interesting Motion user Interface can help achieve the same. Some of the actions of users need to be double-checked before executing them. These are the checkpoints where the app and website can give users the confidence to move forward with their actions.

Content Refresh

Platforms such as Social Media, Mailing System, Chats, etc are run by Content which is updated by the users every second by second. Instant updation of the content without the user permission is bad for business and interactive design in refreshing the content can help users hooked and stay in the platform while the same in being loaded.

The Motion UI Design Strategies are just getting started. The arenas of exploring this technique are yet to be realized in many areas. And one thing is for sure that this method has proven to increase engagement and has made the platforms user-friendly.

Motion graphics are pieces of animation or digital footage that create the illusion of motion or rotation and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology

(e.g. thaumatrope, the phenakistoscope, stroboscope, zoetrope, praxinoscope, flipbook). The term distinguishes still graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.

Scope of the term

Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. Motion graphics can be distinguished from typical animation in that they are not strictly character driven or story based and often represent animated abstract shapes and forms such as logos or logo elements.

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